AI Search optimisation that prepares your business for the future
Consumer search behaviour is changing fundamentally. ChatGPT, Google AI Overviews and Gemini increasingly provide the answers customers would previously have found on your website. More than 60% of searches now end without a click.
Your business therefore needs to be recognised by AI systems and remembered when the customer is ready to buy. Raney Consulting knows how to build that visibility.
AI Search and SEO are closely connected disciplines
Many of the initiatives that improve visibility in traditional Google Search also increase your presence in ChatGPT, Perplexity, Gemini and Google AI Overviews. Current, authoritative content, clear structure, relevant links and E-E-A-T signals indicate to both Google and large language models that your website is a credible source worth citing.
This overlap exists because LLMs rely on many of the same signals as Google and reward similar qualities. A well-developed SEO strategy and an AI visibility strategy therefore reinforce each other over time.
Our GEO work with Rackbeat demonstrates the effect. Rackbeat now holds prominent Google positions and appears in answers from ChatGPT, Perplexity and Gemini for warehouse management topics because both areas were developed side by side.
What are the differences between SEO and AI Search?
SEO and AI Search share the same foundation: useful content, technical quality, authority and relevance. The main difference is how users discover and consume the information.
Traditional SEO typically focuses on rankings and clicks from Google. AI Search places greater emphasis on being mentioned, cited and used as a source within an AI-generated answer.
This means:
- Fewer clicks may occur because users receive answers directly in ChatGPT, Gemini, Perplexity or Google AI Overviews
- Content needs to address multiple prompts, subquestions and follow-up needs rather than one keyword alone
- Topics need deeper coverage across several formats so AI systems can understand the wider context around your service
- H2 sections and paragraphs should stand independently with clear answers, explicit context and specific points
- Facts, case studies, expertise, updates and authority carry greater weight because AI systems select the sources they consider most credible
AI Search places your business within the answer that informs the user’s decision.
Would you like to understand how your company currently appears across AI search platforms? Contact us for a free visibility analysis covering ChatGPT, Perplexity, Gemini and Google AI Overviews.
What does AI search optimisation at Raney include?
AI search optimisation calls for a slightly different approach than classic SEO, but it builds on the same foundation of authority, structure and relevance.
AI visibility audit
We map how your company currently shows up in answers from the major LLMs and identify what is missing before you get cited.
Content that gets cited
We structure content in self-contained sections with clear answers, so AI systems can easily extract it and use it directly in a generated answer.
Coverage of related questions
AI systems break a search into many sub-questions. We build content that covers the whole topic universe around your core service, not just the single keyword.
Technical GEO optimisation
Schema markup, structured data and page titles that signal context and authority to both Google and LLMs.
Link building and brand mentions
LLMs place a lot of weight on mentions and backlinks. We work deliberately to grow your brand's footprint across the web, including platforms like Reddit and YouTube.
Ongoing AI monitoring
We track your visibility in AI answers and keep your content up to date. Pages that are not refreshed regularly lose citations noticeably faster.
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Let's have a talk
Do you need a clearer SEO strategy or a focused approach to GEO optimisation?
Contact Founder and CEO James Raney to discuss your upcoming project and the opportunities available across Google and AI Search.
