Display advertising creates visibility across the web
Display advertising keeps your brand visible while potential customers browse the web and maintains awareness among people who have already shown interest.
The channel can build recognition, re-engage prospective customers and support the marketing activity that ultimately generates conversions.
Display advertising at Raney is built around precise targeting
Display advertising extends far beyond banners placed on random websites. With accurate targeting, your business can reach people who match your ideal audience or have already interacted with your brand.
Raney Consulting uses display advertising as a strategic part of the wider marketing programme. Campaigns can build awareness, increase recognition over time and bring previous visitors back when they are closer to taking the next step.
When creative, targeting and continuous optimisation work together, display advertising can generate visibility and measurable commercial value rather than impressions alone.
What does our work with display ads include?
Effective display ads take precise targeting, strong creatives and ongoing optimisation of placements and bids.
Targeting and segmentation
We set up precise targeting based on interests, behaviour, demographics and location, so your display ads reach the right people at the right time.
Remarketing
Remarketing is one of the most effective forms of display advertising. We re-engage users who have already visited your website or shown interest in your products.
Creative production
Strong display ads need visual content that stops the scroll. We produce and optimise banners and responsive display ads in Google's formats.
Placement optimisation
We review and optimise which websites and apps your ads appear on. Irrelevant placements get excluded, so the budget goes to the most valuable spots.
Bidding strategies and frequency
We manage bidding strategies and ad frequency, so your display ads build awareness without annoying your audience with too many impressions.
Ongoing optimisation and reporting
We optimise targeting, placements and creatives on an ongoing basis based on data, and report on the KPIs that show what display ads actually contribute to your business.
Display advertising as part of your marketing funnel
Display advertising performs best within a coordinated advertising strategy that covers the full buying journey.
Book a conversation with James to discuss how display campaigns could increase your visibility, re-engage prospective customers and support conversions.
