Digital marketing for e-commerce that drives growth
We work with ambitious e-commerce businesses through a strategic, data-led approach to digital marketing.
From SEO and AI Search to Paid Social and Google Ads, we create visibility that turns clicks into customers.
We grow your online store through data and expertise
E-commerce is highly competitive. Every channel, click and touchpoint can influence the customer journey.
Your marketing therefore needs to be guided by data, strategy and continuous refinement rather than instinct alone.
We develop growth programmes across SEO, Google Ads, Paid Social, AI Search, web development and email marketing.
The channel mix is built around your business, commercial priorities and current opportunities. Some companies need a focused effort within one discipline, while others require a coordinated strategy across the entire funnel.
Our work can include:
- Optimisation of Shopify, WooCommerce, Webflow, Magento and other platforms
- Data-led reporting and ongoing performance improvements
- Visibility across Google, AI search engines and social feeds
- A commercial focus on ROAS, conversions and repeat purchases
Leading positions for money searches
Nordic Weaving wanted to expand its organic visibility and attract more relevant traffic to its online store.
A coordinated programme of technical SEO, content production and category and product page optimisation secured higher rankings for searches connected to bamboo and silk bedding.
The result was considerable growth in traffic, impressions and page-one keywords, alongside a more valuable organic foundation for the online store.
A digital growth engine for Robotstøvsugeren
Robotstøvsugeren wanted to increase sales and create a more consistent digital growth engine.
By combining Google Ads and SEO within one setup, we expanded visibility across important category searches, attracted more commercially relevant traffic and generated results without compromising profitability.
The collaboration produced significant growth across both paid and organic traffic, higher rankings and a digital foundation that continues to perform month after month.
SEO til webshops
E-commerce SEO reaches beyond customers who are already prepared to buy.
Organic visibility also matters earlier in the journey, when potential customers search for inspiration, compare products, ask questions or assess the best solution for their needs.
We create new routes into your product range through category and product page optimisation, technical SEO, guides, long-tail searches, content production and AI Search.
The result is an organic foundation capable of generating traffic and sales over time.
Raney gives you:
- Product and category page optimisation
- Technical SEO for large product catalogues
- SEO-ready CMS configuration across Shopify, WooCommerce and other platforms
- Product schema markup and rich results in the search results
- Link building and digital PR for online stores
- AI Search optimisation and Google AI Overviews
Google Ads & Shopping
Google Ads provides a direct route to sales for online stores, but performance depends on more than the media budget.
Campaign structure, product feeds, tracking and ad creative need to operate as one connected system. This makes it possible to reach the right customers and allocate spend towards the products and searches with the greatest commercial value.
We manage Google Shopping, Performance Max, search campaigns and remarketing with profitable growth as the priority.
Optimisation therefore focuses on revenue, ROAS and the products that contribute most to the business rather than clicks and traffic alone.
Raney gives you:
- Google Shopping and product feed optimisation
- Performance Max with a clear campaign structure
- Search ads targeting product and category searches
- Dynamic remarketing for visitors and abandoned baskets
- Tracking and conversion data
- Seasonal campaign planning
Visibility across AI search engines
Customers no longer rely exclusively on Google.
ChatGPT, Claude, Perplexity and Google AI Overviews are increasingly used to discover products, compare alternatives and support purchase decisions.
We position online stores across traditional search and AI-generated results through SEO, technical architecture, structured product data, schema markup and content that search engines and AI models can interpret, cite and recommend.
Raney gives you:
- AI Search optimisation for ChatGPT, Claude, Perplexity and Google AI Overviews
- Structured product data and schema markup that clarify product information for AI models
- Content that answers customer questions and increases the likelihood of appearing in AI-generated responses
- Category and product page optimisation designed to establish the website as a credible source
Paid Social
Paid Social is an important growth channel for e-commerce because Facebook, Instagram, TikTok and Pinterest can create demand, re-engage previous visitors and place products in front of relevant audiences.
We combine dynamic product ads, catalogue campaigns and distinctive creative with a structured funnel strategy.
The activity covers the full journey, from cold audiences and initial inspiration to retargeting, conversions and customer loyalty.
Raney gives you:
- Meta Ads across Facebook and Instagram
- Dynamic Product Ads and catalogue campaigns
- Retargeting and abandoned basket activity
- Lookalike audiences based on high-value customers
- TikTok Ads and user-generated creative
- Pinterest Ads for inspiration and purchase intent
Email Marketing & Automation
Email marketing activates the customers and leads your business has already acquired.
Advertising often requires additional spend for every new click. Automated email flows and campaign emails can generate repeat sales directly through the inbox without the same media cost.
We create automation and campaign programmes that follow the customer journey from the first sign-up to repeat purchases.
The setup can include welcome sequences, abandoned basket flows, post-purchase communication, cross-selling and win-back campaigns, all based on behaviour, timing and relevant messaging.
Raney gives you:
- Welcome flows for new subscribers
- Post-purchase and cross-selling flows
- Win-back campaigns for inactive customers
- Segmentation based on purchasing behaviour and engagement
- Setup in Klaviyo, Mailchimp and HubSpot
Get in touch with us
Need a clearer e-commerce marketing strategy, or are you considering working with a marketing agency?
Contact Founder and CEO James Raney to discuss your current setup, growth objectives and the channels with the greatest commercial potential.
