Email marketing automation that works around the clock
The most effective emails are triggered by customer behaviour rather than sent manually. Raney Consulting builds welcome flows, nurturing sequences, win-back campaigns and abandoned cart automations in Klaviyo, Mailchimp and HubSpot.
Book a meeting and put your email automation to work.
Email automation at Raney is built around user behaviour
Email marketing automation sends the right message to the right person at the right moment, with no manual work required once the setup is running.
A new subscriber can trigger a welcome flow. A purchase can begin an onboarding sequence. An abandoned basket can prompt a reminder featuring the product the customer left behind. We build and optimise automated flows in the platform that fits your business.
Klaviyo is well suited to e-commerce businesses using Shopify or WooCommerce. Mailchimp provides an accessible and user-friendly option. HubSpot supports B2B businesses that require lead scoring and CRM integration.
The result is more relevant communication, higher open rates and conversions that continue while your team focuses on the wider business.
How to win with our email marketing automation
Effective email automation covers everything from strategy and platform choice to flow setup, segmentation and ongoing optimisation.
Strategy and flow architecture
We map your customer journey and design an automation architecture that covers the key touchpoints, from first contact to repeat purchases and win-back.
Platform setup
We set up and configure your email automation platform correctly, whether that is Klaviyo, Mailchimp or HubSpot, with proper integrations to your webshop or CRM.
Flow setup and triggers
We build and set up your automation flows with the right triggers based on user behaviour, including sign-up, purchase, abandoned cart, repeat visits and much more.
Email production and design
We produce and design the emails that go into your flows, with strong subject lines, relevant content and a design that reflects your brand and converts the recipient.
Segmentation and personalisation
We set up segmentation based on behaviour, purchase history and preferences, so your automation flows send personalised messages that are relevant to each individual recipient.
Optimisation and reporting
We optimise your flows on open rates, click rates and conversions, and show how email automation contributes directly to leads and revenue.
Your email automation should work while you sleep
A well-configured email automation setup can generate leads and revenue throughout the day and night.
Do you need to build your first flows or improve an existing setup? Contact James for a practical assessment of what automation could contribute to your business.
