Email marketing that activates your audience
We combine strategy, copywriting, design and automation to create emails that attract attention, generate clicks and convert subscribers into customers.
Grow your business without increasing advertising costs
Whether you already have a mailing list or are starting from scratch, we identify where the commercial potential lies. For established programmes, we assess current performance, targeting and content. For new setups, we develop the strategy from the ground up, covering subscriber acquisition, segmentation and the first automated flows.
We create campaign plans and email sequences around the timing, audiences and messages that match your business and customer journey.
Our team writes, designs and builds emails in your preferred platform. Every email is mobile-friendly, aligned with your brand and structured to encourage action.
Subject lines, content and calls to action are tested and refined continuously, enabling each campaign to perform better over time.
Engaging açaí lovers across Scandinavia
Our work with Oakberry Scandinavia uses email marketing to engage its audience, expand brand awareness and generate consistent footfall across stores in Denmark and the wider Nordic region.
Email marketing as a growth driver
Email marketing plays an active role in Raunsborg’s full-funnel growth strategy. The setup combines automated flows, campaign emails and lead generation to create demand, increase customer value and support sales across the customer journey.
Automation & Flows
Email automation delivers relevant messages at the right moment without requiring each email to be sent manually.
We create intelligent flows triggered by customer behaviour, including newsletter sign-ups, purchases, abandoned baskets and repeat visits. These triggers make communication more relevant and can increase open rates, engagement and conversions.
Automated sequences can support welcome journeys, lead nurturing, win-back campaigns and cross-selling. Once the setup is live, email marketing continues working around the clock to generate sales, retain customers and build loyalty.
Campaign emails
Campaign emails are designed for messages that need to reach the audience at a specific moment, including product launches, promotions, company news and seasonal activity.
We plan, write and design campaigns that capture attention in the inbox and guide recipients towards a clear next step.
The work centres on precise copy, focused messaging and relevant calls to action. The purpose is to generate clicks, sales and engagement rather than open rates alone.
Each campaign is also coordinated with your other marketing channels and wider commercial objectives.
Lead generation
Successful email marketing requires a healthy and continuously growing list of relevant subscribers. Without the right recipients, even well-designed campaigns have limited impact.
We develop lead generation initiatives that bring new prospects into your email ecosystem and create a more valuable foundation for future campaigns.
Quality takes priority over subscriber volume. Raney Consulting identifies the most relevant touchpoints and builds sign-up opportunities around the audiences most likely to become customers.
The result is an email list that can be activated, converted and developed into measurable business value.
Lead nurturing flows
New subscribers rarely convert immediately. Lead nurturing flows keeps the relationship active, builds trust and guides prospects forward until they are ready to make a decision.
We create automated nurturing flows based on behaviour, interests and position in the buying journey.
These sequences can include welcome emails, lead magnet follow-ups and longer educational journeys that develop demand over time.
Effective lead nurturing depends on relevance rather than frequency. We map the customer journey, define the right triggers and write emails that address the recipient’s current priorities.
Newsletter setup
Let's talk
Do you need a clearer email marketing strategy, or are you considering working with a marketing agency?
Contact Founder and CEO James Raney to discuss your current setup, commercial objectives and the next opportunities within email marketing.
