Digital marketing for estate agents
We position estate agents in front of homeowners who are considering selling, before those homeowners contact a competitor.
Competition for instructions begins long before a property reaches the market. Sellers research local agents, compare valuations, read reviews and notice which firms are visible in the area.
Through SEO, Google Ads, Paid Social and AI Search, we create local visibility, generate more relevant valuation enquiries and improve your digital position in the areas where you want to win more business.
Visibility when homeowners start thinking about selling
Timing is critical for estate agents. Potential sellers rarely contact the first agent they come across without researching the market first. They assess local experience, visibility, previous sales, reviews and which firm they trust to represent their property.
Your marketing therefore needs to reach both homeowners who are ready to request a valuation now and those who are still considering their options.
We create visibility across both stages while reducing wasted spend on broad campaigns that fail to generate relevant enquiries.
The strategy is shaped around your local market, competitive position and commercial objectives. The priority is not simply more clicks, but more homeowners with a genuine reason to get in touch.
Raney gives you:
- Local visibility across Google and Google Maps
- Google Ads targeting property valuations and local searches
- Paid Social campaigns aimed at homeowners in relevant areas
- Content that develops trust and demonstrates local expertise
- Tracking of enquiries, calls and valuation requests
Local estate agents
We work with Nybolig branches to expand digital visibility and generate more relevant enquiries from property buyers and sellers.
A tailored Google Ads strategy increases visibility, improves the invitation rate and positions each branch when potential customers are considering their next move in the property market.
Local SEO & AI Search
When a homeowner searches for an estate agent in the local area, your business needs to appear prominently.
Visibility matters across general estate agency terms and the local searches where purchase intent is clearest.
We optimise websites, local landing pages and Google Business Profiles so more homeowners can find your agency when searching for an estate agent, property valuation or selling support nearby.
AI Search is also incorporated into the strategy, improving brand visibility across platforms such as ChatGPT, Claude, Perplexity and Google AI Overviews.
Raney gives you:
- Optimisation of local branch and area pages
- Google Business Profile and Google Maps visibility
- SEO for property valuation and local estate agency searches
- Content covering the local market, property types and seller questions
- AI Search optimisation for local recommendations and estate agent queries
Google Ads
Google Ads gives estate agents visibility at the exact moment a homeowner searches for a valuation, an agent or support with selling a property in the local area.
Competition can be intense, and clicks can become expensive quickly.
We therefore structure campaigns around your service area, priority services and the searches most likely to result in an enquiry.
Raney gives you:
- Search campaigns targeting property valuation and local estate agent queries
- Geographical targeting across towns, postcodes and service areas
- Ads and landing pages designed around valuation requests
- Tracking of forms, calls and bookings
- Continuous optimisation towards enquiries rather than click volume
Paid Social
Not every homeowner is actively searching for an estate agent yet.
Many need to notice market activity, become familiar with your name or recognise your agency as a credible local option before the need becomes urgent.
Paid Social maintains visibility among homeowners earlier in the decision process.
We use Facebook, Instagram and LinkedIn to communicate local presence, results and expertise in a way that feels relevant to the audience.
Raney gives you:
- Local campaigns targeting homeowners in selected areas
- Retargeting for visitors who have already shown interest
- Advertising around property valuations, market activity and local results
- Creative that presents people, area knowledge and credibility
- Testing of messages, audiences and geographical angles
Content production
Homeowners have many questions before choosing an estate agent.
They want to know what their property is worth, when to sell, how the local market is performing and what the sales process will cost.
We create content that positions your agency within those considerations.
This can include local market pages, guides, FAQs, valuation pages and articles that move the seller closer to a decision while increasing visibility across Google and AI search.
Raney gives you:
- Local content covering the property market in your area
- Guides to selling, valuations and choosing an estate agent
- FAQ content based on common seller questions
- Landing pages for towns, neighbourhoods and property types
- Content supporting SEO, Google Ads and Paid Social
Get in touch with us
Contact Founder and CEO James Raney to discuss your local market, current performance and the opportunities available across SEO, Google Ads, Paid Social and AI Search.
