Denmark’s preferred GEO agency
ChatGPT, Google AI Overviews, Claude and Perplexity now provide direct answers within the search experience.
GEO positions your business for citations and recommendations within those AI-generated answers, building brand awareness long before the customer is ready to buy.
The GEO agency that makes your brand part of the answer
GEO is one of the fastest-growing disciplines within digital visibility. Approximately 48% of Google searches now display an AI Overview, while more than one billion people use Google AI Mode each month.
Raney Consulting does not simply add “AI” to a conventional SEO package.
You receive a dedicated strategy and GEO optimisation programme designed to make your business a source AI systems cite, recommend and use when constructing answers.
Leading visibility across Google and AI Search
We work with Rackbeat to win market share for warehouse management systems across Denmark and Sweden.
Through a strategic combination of SEO and AI visibility, Rackbeat has reached leading positions within its category.
Effective SEO across three markets
Our work with Comforth contributed to growth of several hundred per cent and leading positions for commercially important core searches.
The increased visibility also generated a substantial rise in organic revenue across the Scandinavian market.
Technical foundation
A reliable technical foundation allows AI systems to find, understand and use your content. Without the right setup, AI crawlers may struggle to access your website, regardless of the quality of the content.
We review schema markup, llms.txt, robots.txt and indexability so ChatGPT, Perplexity and Google’s AI systems can crawl, interpret and cite your pages correctly.
Technical barriers that currently limit AI visibility are identified, prioritised and removed.
Content production
Content production for GEO needs to serve both people and machines. Each section should function as a self-contained answer module that AI systems can extract, understand and cite accurately.
We structure content into clear sections with precise headings, specific facts and clearly defined entities.
The content also covers the wider topic area around your service, allowing your business to appear across the many subquestions an AI system may generate from a single prompt.
Query Fan-Out & prompt-analysis
When a user asks ChatGPT or Google AI Mode one question, the system may divide it into several related queries behind the scenes. This process is known as query fan-out.
We map those subqueries to identify the branches your content needs to cover.
Raney Consulting systematically tests variations of your most important prompts, identifies the URLs cited consistently across them and uses the findings to uncover gaps in your existing content.
Community & Social Proof
AI systems source a considerable proportion of their citations from third-party platforms. Approximately 48% of citations in AI-generated answers come from community platforms such as Reddit and YouTube rather than company websites.
We position your brand within relevant conversations across Reddit, Quora and YouTube. The objective is to make your expertise part of the external evidence AI systems use when assessing which sources and providers are credible.
AI Visibility Tracking
Our proprietary GEO tracking tool measures how your brand performs across ChatGPT, Claude, Perplexity and Google AI Overviews. We test defined prompts and track whether your business is mentioned, cited or recommended.
Reporting covers share of voice, visibility, competitor presence and sentiment, giving you a clear view of progress from month to month.
Two tracks, one goal: getting you found and chosen
GEO is about making your company a natural part of the answers and conversations your customers meet in AI Search. When customers ask questions in ChatGPT, Gemini, Claude, Perplexity or Google AI Overviews, your brand needs more than a mention. It needs to be clearly connected to the problems you solve and the situations where you are the best choice. At Raney Consulting we work with two tracks that keep the strategy simple: get found and get chosen.
Visibility while the customer
is looking for answers
In the "get found" track we work on your visibility in the early problem-solving phase. This is where the customer asks questions in ChatGPT, Gemini, Google AI Overviews, Claude or Perplexity, before they necessarily know your brand. The goal is for your company to be clearly linked to the problem the customer is trying to understand.
Here we prioritise content, listicles, YouTube and third-party profiles, because these are often the sources AI systems use when they put together explanations, recommendations and comparisons. Raney Consulting builds the content so your brand gets tied more closely to the topics customers are already asking about.
Be the preferred answer
when the customer compares solutions in AI Search
In the "get chosen" track we work on the answers that appear when the customer is closer to a buying decision. That could be when they compare you with a competitor, or ask ChatGPT, Gemini, Claude and Perplexity who fits their situation best. What matters here is that your company is highlighted as the most relevant choice for that specific audience and the context the customer is in.
Old articles, weak third-party profiles or outdated mentions should not define the picture of your company. Raney Consulting makes sure AI systems find stronger, fresher and more accurate signals when the customer is close to deciding.
Five focus areas that make GEO concrete
GEO takes more than good content on your own website. AI systems pull answers from technical signals, articles, comparison pages, forums, reviews, video content and external mentions. That is why Raney Consulting works across five areas that together strengthen your visibility, credibility and commercial impact in AI Search.
Technical foundation
A solid technical foundation makes the website easier to find, read and understand for both Google and AI crawlers. The work covers technical SEO, schema markup, robots.txt, llms.txt and indexability, among other things.
Once the foundation is in place, search engines and AI systems are far better equipped to work out who you are, what you offer and why the content is worth citing.
Content universe
A content universe needs to cover the customer's path from first question to choosing a supplier. At Raney Consulting we build content that can rank in Google and work as a source in AI-generated answers.
Every page should give a clear answer and a clear commercial signal. The goal is for AI systems to understand the company's position and use the content when the customer is heading towards a purchase.
Listicles
Listicles are list articles that gather and compare options within a category, for example "best agencies" or "top 10 tools". This type of content plays an important role in GEO, because AI systems often cite lists directly when the user is looking for suppliers or solutions.
The right placements can shape the customer's assessment during the research and decision phase. That is why the brand needs to be visible with clear arguments where the choice is being formed.
Online forums and social proof
The conversation is often already happening on platforms like Reddit, Quora, LinkedIn, Facebook, Trustpilot, G2 and Capterra. The channels that matter are the ones where customers actually look for advice, share experiences and evaluate suppliers.
AI systems use off-site mentions as a signal of credibility. So reviews, profiles and third-party coverage need to point in the same direction when a customer asks AI about experiences or compares suppliers.
YouTube and video visibility
YouTube and other video channels can make the brand more visible, clearer and easier to cite. When video content explains expertise, services and market position clearly, AI systems get better signals to work with.
Video is especially effective when complex solutions need explaining simply. In GEO work we use the format to give AI systems better context and create a clearer basis for recommendations.
Let's have a talk
Do you need greater visibility across AI Search, or are you considering working with a marketing agency specialising in GEO?
Contact Founder and CEO James Raney to discuss your current AI visibility and the next practical steps.
