GEO optimisation
Generative Engine Optimisation makes your business more visible in the answers and conversations customers encounter across ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude.
At Raney Consulting, we connect your brand clearly with the problems you solve and the situations where your business should be the preferred choice.
What is GEO optimisation?
Generative Engine Optimisation, commonly shortened to GEO, covers the changes a business makes to become discoverable, understandable and citable within AI-powered search and answer platforms.
Traditional SEO focuses on rankings within a search results page. GEO optimisation aims to position your business as a source an AI model can use when generating a complete answer for the user.
Relevant platforms include ChatGPT, Google AI Overviews and AI Mode, Perplexity, Claude and Gemini. These systems frequently go beyond providing links. They summarise information, compare options and make recommendations based on the content they can access and consider credible.
Most businesses do not have the time or specialist knowledge to manage the technical, content and external authority work simultaneously. A GEO agency can bring those elements together within one coordinated GEO strategy from the outset.
Leading visibility across Google and AI Search
Our work with Rackbeat is designed to win market share for warehouse management systems across Denmark and Sweden.
Through a strategic combination of SEO and AI visibility, Rackbeat has reached leading positions within its category, across Google and large language models such as ChatGPT, Perplexity and Gemini.
Effective SEO across three markets
We worked with Comforth to achieve growth of several hundred per cent and secure leading positions for commercially important core searches.
The improved visibility also contributed to a substantial increase in organic revenue across the Scandinavian market.
GEO optimisation vs. SEO
SEO and GEO optimisation draw on many of the same signals, but the two disciplines measure success differently and place different demands on your content.
| SEO | GEO optimisation | |
|---|---|---|
| Goal | Ranking in search results | Citations in AI-generated answers and recommendations in conversations |
| Metrics | Rankings, clicks, visibility | Share of voice, citations, AI visibility and sentiment score |
| Content requirements | Optimised for ranking factors | Optimised to be summarised and quoted |
| Trust signals | Backlinks, domain authority | Consistent mentions across sources, structured data |
What does GEO optimisation cost?
The price of GEO optimisation is not a fixed package rate. It depends on the number of hours the task requires, and on whether you need to work with both sides of GEO: getting found early in the customer journey, and getting cited and chosen as the customer nears a decision. Read more about how we approach the two elements on our page about GEO agency.
How long does it take before GEO optimisation delivers results?
Just like SEO, GEO is an ongoing effort rather than something you "set up" once. AI systems continuously update their models and source preferences, so an effective GEO effort keeps pace over time instead of being treated as finished after the first round of optimisation.
Can you do GEO optimisation yourself?
It is possible to get started on your own, but most companies lack either the time or the specialist knowledge to cover the technical, content and external work at the same time. That is why many choose to get help from a GEO agency that can bring it all together in one GEO strategy from the start.
How can you check your current AI visibility yourself?
Search for your most important topics in ChatGPT, Perplexity and Google with AI Overview enabled, and see whether your company or your competitors get mentioned. That gives you a quick snapshot, although more systematic measurement requires ongoing tracking over time rather than a single check.
Frequently asked questions about GEO optimisation
What is the difference between SEO and GEO?
SEO is about ranking in classic search results, while GEO is about getting cited and recommended in AI-generated answers. GEO builds on a solid SEO foundation, it does not replace it.
What does GEO optimisation cost?
The price depends on the number of hours the task requires, and on whether you need to work with both getting found and getting cited in AI answers. See more on our page about GEO agency.
How quickly does GEO optimisation work?
Results rarely come in under a week. GEO is an ongoing process where changes to AI systems' models and source preferences mean the effort has to keep pace over time.
Does GEO optimisation require you to have your SEO in order first?
It does. If the technical SEO is lacking and the content is thin, GEO work will not help on its own. GEO amplifies an existing foundation, it does not create visibility out of nothing.
Want a concrete picture of where your company stands in AI search today?
Book a free GEO analysis
Ready to get started with GEO optimisation?
Raney Consulting works with companies that want to be visible when potential customers ask AI platforms about solutions, services and providers within their industry.
