Google Ads specialists
Google Ads is one of the most direct and measurable marketing channels available. It can generate growth, test new markets and accelerate commercial performance through precise targeting and real-time data.
Google Ads that moves your business forward, not just your traffic
Google Ads provides one of the fastest routes to targeted visibility and measurable results. At Raney Consulting, you receive more than a standard campaign setup. We build a commercial strategy designed to generate leads, sales and bottom-line growth.
Google’s targeting capabilities allow us to reach your most valuable prospects at the exact moment they are searching for the products or services you offer.
Our team monitors performance in real time, adjusts campaigns continuously and tests audiences, messages and formats to maximise the return from your budget.
Search ads
Search ads form the core of Google Ads. They reach potential customers when they are actively searching for your products or services, creating significant conversion potential.
We work strategically with keywords, campaign structure, ad copy and bidding strategies to improve relevance and reduce wasted spend.
Detailed keyword analysis and continuous optimisation allow us to build campaigns that generate commercial outcomes rather than traffic alone. Over time, the work can improve click-through rates and lower the cost per click.
Google Shopping
Google Shopping creates a direct route from product search to purchase. Customers see your products, images and prices at the moment they are considering what to buy. We refine product feeds, campaign structures and bidding strategies to secure visibility across the most commercially valuable searches.
The work centres on purchase-ready traffic, reliable tracking and data-led optimisation. The result is Shopping activity designed to increase ROAS and generate measurable sales.
Performance Max
Performance Max combines Google’s advertising inventory within a single campaign. Machine learning distributes ads across Search, Display, YouTube, Discover, Gmail, Maps and Shopping to identify and convert relevant customers.
We define clear objectives, structure campaigns around commercial priorities and refine performance continuously.
Data, creative assets and audience signals are assessed together, giving Performance Max a clear role within the wider marketing strategy rather than allowing it to operate as an unmanageable black box.
Display advertising
Display advertising builds awareness and recognition across websites, apps and Google’s wider display network. Visual ads can reach potential customers while they read the news, browse relevant websites or consume content connected to their interests.
We use display campaigns to build familiarity, support the buying journey and re-engage previous visitors.
Precise targeting, distinctive creative and continuous refinement ensure that impressions contribute to brand awareness and future demand.
Youtube ads
YouTube can influence customers early in the buying journey by capturing attention, communicating value and building trust.
We develop YouTube strategies around relevant audiences, distinctive creative and measurable objectives. Campaign performance is reviewed continuously to ensure that the message reaches the right users and contributes to commercial outcomes.
YouTube advertising can operate as a standalone channel or complement existing Google Ads campaigns by expanding reach and reinforcing key messages across the customer journey.
Let's have a talk
Do you need a clearer Google Ads strategy, or are you considering working with a marketing agency?
Contact Founder and CEO James Raney to discuss your upcoming project, current performance and the opportunities available within Google Ads.
