Google Shopping setup that generates real sales
Google Shopping creates a direct route from search to purchase. Customers see your products, images and prices at the moment they are ready to buy.
A properly configured setup separates wasted clicks from profitable sales. Raney Consulting builds the feed, campaigns and tracking required to make that investment perform.
Google Shopping setup at Raney begins with your product feed
An effective Google Shopping setup starts in Google Merchant Center with an accurate and optimised product feed.
Feed quality influences every part of campaign performance. Product titles, categories, attributes and data need to be precise and well structured so Google can match your products with the right searches.
We then build the campaign structure around that foundation.
Bidding strategies are aligned with your margins and commercial targets. Budget is continuously directed towards the products and searches generating the greatest profit, with ongoing optimisation focused on improving return on ad spend.
Reliable conversion tracking supports every decision, giving us a clear view of which products generate sales and which consume budget without creating value.
What does a Google Shopping setup include?
A professional Google Shopping setup covers everything from the product feed to campaign structure and ongoing optimisation.
Product feed optimisation
An optimised product feed is the precondition for a good Google Shopping setup. We review and improve titles, descriptions, categories and attributes so Google matches your products correctly.
Google Merchant Center setup
We set up Google Merchant Center correctly, make sure the feed gets approved and resolve the errors and warnings that can affect your products' visibility.
Campaign structure
A good Google Shopping setup needs a campaign structure that gives you control over budget allocation across product categories and margins.
Bidding strategies and ROAS
We pick the bidding strategy based on your margins and revenue targets, optimise continuously towards higher ROAS and prioritise the budget where the products create the most profit.
Conversion tracking
Precise tracking of purchases and revenue is crucial for optimising a Google Shopping setup correctly. We make sure the data foundation is solid from day one.
Ongoing optimisation
Google Shopping needs continuous care. We optimise the feed, bids and campaign structure on an ongoing basis and report on ROAS, revenue and the KPIs that count for your webshop.
A Google Shopping setup designed to pay for itself
Google Shopping can become one of the most profitable channels for an online store when the feed, tracking and campaign structure are configured correctly.
Do you run an online store and want to understand what a professional Google Shopping setup could contribute to your sales? Book a conversation with James to discuss the commercial opportunity.
