LinkedIn Ads reach the right decision-makers
LinkedIn is one of the most effective B2B advertising platforms. Targeting by job title, industry, company size and seniority allows your business to reach the people who influence purchasing decisions and build a pipeline of qualified leads.
Book a meeting to explore what LinkedIn Ads could deliver for your business.
LinkedIn Ads at Raney are focused on lead quality
LinkedIn differs from most other advertising platforms because targeting is based on professional data rather than consumer interests alone. Job titles, industries, company sizes and seniority levels create a valuable opportunity to reach relevant decision-makers directly.
Raney Consulting uses LinkedIn Ads as a strategic channel for B2B growth. Campaigns follow a structured funnel from awareness and engagement to lead generation, with messages adapted to longer and more complex B2B buying journeys.
LinkedIn Ads often have a higher cost per click than other platforms. The trade-off is access to leads already qualified by the professional criteria that matter most to your sales team.
What do our LinkedIn Ads include?
An effective LinkedIn Ads strategy takes precise targeting, the right ad formats and a structured funnel built for the long B2B buying journey.
B2B targeting
We set up precise targeting based on job titles, industries, company sizes and seniority, so your LinkedIn Ads reach the decision makers who influence the purchase.
Lead gen forms
LinkedIn's native Lead Gen Forms are one of the platform's strongest formats. We set up and optimise forms that generate qualified leads directly in the platform without friction.
Funnel and campaign structure
The B2B buying journey is long. We build a structured LinkedIn Ads funnel from awareness and engagement through to conversion, so potential customers are followed all the way to a purchase.
Ad formats and creatives
We pick the right LinkedIn ad format for each stage of the funnel, whether that is single image, carousel, video or thought leader ads, and produce content that builds credibility.
Retargeting
We re-engage visitors and previously engaged users with LinkedIn retargeting, keeping your brand top of mind with potential customers who are not ready to convert yet.
Optimisation and reporting
We optimise targeting, bids and creatives on an ongoing basis and report on lead quality and pipeline contribution, not just clicks and impressions.
LinkedIn Ads focused on quality and pipeline
With the right strategy, targeting and campaign structure, the platform can become one of the most valuable channels in your B2B sales pipeline.
Book a conversation with James for a practical assessment of what LinkedIn Ads could contribute to your business.
