Newsletter setup and content that convert
An effective newsletter keeps your audience engaged while generating ongoing sales and leads. Raney Consulting manages the complete process, including technical setup in Klaviyo, Mailchimp or HubSpot, responsive design and the most demanding part of the work: creating content people want to read.
Book a meeting and put your newsletter to work for your business.
Newsletter setup at Raney, from technical configuration to finished content
A newsletter can become one of your most valuable marketing channels. You own the list and the channel, giving your business a direct connection to engaged customers and leads when the technical setup and content are handled correctly.
We configure newsletters in Klaviyo, Mailchimp and HubSpot. The work can include technical configuration, domain authentication, list building and a design that reflects your brand across desktop and mobile devices.
We can also write the newsletters for you.
From subject lines designed to earn the open to engaging copy and clear CTAs, every email is created in your tone of voice and prepared for delivery.
What does our newsletter setup include?
A professional newsletter setup covers everything from technical configuration and design to content and ongoing optimisation.
Technical setup
We configure your newsletter platform correctly, whether that is Klaviyo, Mailchimp or HubSpot, with domain authentication, SPF and DKIM, so your emails land in the inbox and not in spam.
Template and design
We design a newsletter template that matches your brand and looks professional on every device. A recognisable design builds credibility and engagement with your recipients.
List building and segmentation
We set up sign-up forms, pop-ups and lead magnets to grow your list, and segment your recipients so the right messages reach the right people.
Content and copywriting
If you want help with the content, we write your newsletters for you, with subject lines that get opened, engaging copy and CTAs that move the recipient forward, all in your tone of voice.
A/B testing and optimisation
We test subject lines, send times and content on an ongoing basis and use the data to improve your open rates and click rates over time.
Reporting and insights
We report on open rates, click rates and conversions on an ongoing basis and give you concrete insight into what is working and what can be done better in your newsletter strategy.
Ready for a newsletter your audience looks forward to receiving?
A valuable newsletter begins with the right technical setup and content that gives recipients a genuine reason to open, read and act.
Raney Consulting can manage individual parts of the process or the complete newsletter programme.
Tell James what you need and start a no-obligation conversation about your newsletter strategy.
