Paid Social specialists
We create strategic social media advertising for ambitious businesses that want more enquiries, sales and conversions.
Turn social media into a growth engine for your business
We plan and manage social media campaigns built to deliver measurable business growth. Strategy, data and creative execution work together to reach the right audience at the right moment.
Paid Social can build visibility, trust and sales within one connected ecosystem. At Raney Consulting, you receive a coordinated strategy rather than a collection of isolated campaigns.
Precise targeting and distinctive creative assets allow us to reach potential customers with the right message at each stage of the buying journey. Campaigns are refined continuously, ensuring that every advertising pound works as efficiently as possible.
Full Funnel Marketing
After several years of negative growth, Raunsborg regained momentum through a coordinated full-funnel strategy.
The collaboration generated more than 50% year-on-year growth and exceeded the original expectations.
Nordic expansion
Our collaboration with SecureNOK centres on a Nordic expansion strategy covering the company’s home market in Norway alongside go-to-market activity in Denmark and Sweden.
The work focuses on increasing brand awareness across Scandinavia and creating closer alignment between marketing and sales across each market.
Meta Ads
Meta Ads provides access to two of the world’s largest advertising platforms. Facebook and Instagram make it possible to reach potential customers where they already spend their time and throughout every stage of the buying journey.
We use Meta Ads to build visibility, generate demand and increase conversions. Detailed audience targeting, engaging creative and data-led optimisation ensure that campaigns reach relevant users with a message suited to their needs and level of intent.
The outcome is more valuable traffic, greater brand recognition and campaigns that contribute directly to commercial performance.
When used strategically, Meta Ads becomes a scalable acquisition channel rather than a source of reach and clicks alone.
Linkedin Ads
LinkedIn Ads is one of the most valuable channels for B2B marketing and professional audience targeting. The platform allows businesses to reach people who influence purchasing decisions based on criteria such as job title, industry, company size and seniority.
We use LinkedIn Ads to generate qualified leads, build brand credibility and support longer decision-making processes.
Relevant messaging, carefully selected ad formats and a structured funnel reduce wasted spend on audiences with limited commercial relevance.
The result is a lower volume of more valuable clicks, improved lead quality and campaigns that support both sales activity and long-term growth.
LinkedIn Ads prioritises relevance and quality over reach alone.
TikTok Ads
TikTok Ads brings creative execution and performance marketing together. The platform can introduce your business to new audiences quickly, particularly users who are less responsive to conventional advertising formats. Success depends on capturing attention within seconds through authentic and engaging content.
We use TikTok Ads to generate demand, increase awareness and drive conversions through native advertising that fits naturally into the feed.
Creators, effective hooks and continuous creative testing keep campaigns relevant without making the content feel disconnected from the platform.
The outcome is high attention, reduced creative fatigue and a scalable channel with the potential to contribute significantly to growth.
Pinterest Ads
Pinterest Ads combines inspiration with purchase intent. Users visit Pinterest to discover ideas, products and solutions, creating an environment where relevant advertising can meet less resistance than on many other platforms.
We use Pinterest Ads to build lasting visibility, attract qualified traffic and influence buying decisions early in the customer journey.
Visual creative, precise targeting and search intent place your brand in front of users while they are planning, comparing and considering their next purchase.
The result is traffic with meaningful commercial intent, longer creative lifespans and a channel that connects brand building with measurable performance.
Snapchat Ads
Snapchat Ads provides direct access to younger audiences through fast, visual and platform-native communication. Short-form formats allow brands to attract attention without relying on the style of conventional advertising.
We use Snapchat Ads to increase awareness, attract traffic and support conversions through concise video content and clear messaging.
Audience targeting, ongoing creative testing and an emphasis on pace ensure that ads communicate their value within seconds. The result is broad reach, meaningful engagement and a channel well suited to reaching new and younger customer segments.
Let's talk
Do you need a clearer Paid Social strategy, or are you considering working with a marketing agency?
Contact Founder and CEO James Raney to discuss your upcoming project, current performance and the opportunities available across social media advertising.
