Pinterest Ads reach customers during the planning stage
Pinterest users actively search for ideas, inspiration and solutions, giving advertising a natural role in the buying journey. The platform combines high relevance, limited ad fatigue and audiences that are open to discovering products before making a purchase.
Would you like to understand what Pinterest could deliver for your business? Start a conversation with us.
Pinterest Ads at Raney combine brand building and performance
Pinterest differs from other social platforms because users often arrive with a clear intention to plan, discover and buy. This gives advertising a different context from platforms such as Meta or TikTok, where users may be browsing without an immediate objective.
Raney Consulting uses Pinterest as both a visual search engine and a performance channel. Relevant visual creative, accurate category targeting and keyword-based targeting position your brand while users actively search for inspiration within your market.
Pinterest content can also continue generating traffic and conversions for months after publication. That extended lifespan is rarely available across other paid social platforms.
How do we approach Pinterest Ads?
Pinterest Ads combine visual impact with precise search and interest targeting, and give your ads a shelf life you will not find anywhere else.
Visual creative production
Pinterest is a visual platform and the creatives are what decide the outcome. We produce and optimise pins that stop the user, communicate the message clearly and drive clicks through to your website.
Keyword-based targeting
Pinterest works like a visual search engine. We target your ads on relevant keywords, so they appear exactly when users are searching for inspiration within your category.
Interest and behaviour targeting
Beyond keywords, we target on interests, lifestyle and behaviour, so your Pinterest Ads reach the wider audience that is relevant to your brand and your products.
Shopping Ads and product catalogue
With Pinterest Shopping Ads your products appear directly in the feed with image and price. We set up and optimise the product catalogue and shopping campaigns for e-commerce businesses.
Retargeting
We re-engage users who have already interacted with your pins or visited your website, and guide them closer to a conversion with targeted Pinterest Ads.
Optimisation and reporting
We optimise pins, targeting and bids on an ongoing basis and report on traffic, conversions and ROAS, so you always know what Pinterest Ads actually contribute to your business.
Pinterest suits brands with visual products and a defined audience
Pinterest is particularly relevant to brands within interiors, fashion, lifestyle, beauty, food and travel. The opportunity also extends to other businesses with visually compelling products and audiences that plan purchases through research and inspiration.
Is Pinterest the right channel for your business? Book a no-obligation conversation with James for a practical assessment of the opportunity.
