Privacy Policy

Raney Consulting ApS

Last updated: 11 June 2026

1. Data controller

The data controller responsible for processing your personal data is:

Raney Consulting ApS

Company registration number: 43026569

Email: jr@raneyconsulting.dk

Website: www.raneyconsulting.dk

You are always welcome to contact us with questions about how we process your personal data.

2. What personal data do we process?

We collect and process the following categories of personal data:

2.1 Information you provide through our contact form

• Name
• Company name
• Email address, required
• Telephone number, required
• The content of your message or enquiry

2.2 Information collected automatically when you visit the website

• IP address
• Browser type and version
• Pages visited and click behaviour
• Time of visit and session duration
• Information collected through cookies and tracking technologies, as described in section 5

3. Purposes and legal basis for processing

We process your personal data for the following purposes and on the following legal bases under the GDPR:

Responding to enquiries submitted through the contact form

We process your contact details to respond to and follow up on your enquiry.

Legal basis: Article 6(1)(b) of the GDPR, performance of a contract or steps taken prior to entering into a contract, and Article 6(1)(f), our legitimate interest in handling customer enquiries.

Digital marketing through Google Ads and Meta

We use tracking tools to display relevant advertising and measure the effectiveness of our marketing activities.

Legal basis: Article 6(1)(a) of the GDPR, consent provided through the cookie banner.

Website traffic analysis

We analyse user behaviour on the website to improve the user experience and our digital presence.

Legal basis: Article 6(1)(a) of the GDPR, consent provided through the cookie banner.

4. Retention and deletion

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:

• Contact form enquiries: Retained for up to three years from the date of the most recent contact, unless an ongoing customer relationship exists.
• Accounting records, including invoice information: Retained for five years in accordance with the Danish Bookkeeping Act.
• Tracking and analytics data: Retained in accordance with the data retention policies of the relevant third parties, typically 14 months for Google Analytics.

Once the applicable retention period has expired, the data will be securely deleted or anonymised.

5. Cookies and tracking technologies

We use cookies and similar tracking technologies on our website.

Cookies are small text files stored on your device when you visit our website.

5.1 Types of cookies we use

Essential cookies: These cookies are required for the basic functionality of the website and cannot be disabled.

Analytics cookies, Google Analytics and GA4: These cookies are used to analyse how visitors use the website. Data is transferred to and processed by Google LLC in the United States.

Marketing cookies, Google Ads, Meta Pixel, Snapchat Pixel, LinkedIn Insight Tag and Leadinfo: These cookies are used to display relevant advertising on Google, Meta platforms including Facebook and Instagram, Snapchat and LinkedIn, and to measure advertising performance.

Leadinfo is used to identify companies visiting the website based on their IP address.

You can change or withdraw your cookie consent at any time through our cookie banner or by changing your browser settings.

6. Disclosure to third parties

As part of our business operations, we disclose personal data to the following third parties:

• Google LLC, Google Analytics and Google Ads, for traffic analysis and advertising. Google is certified under the EU-US Data Privacy Framework.
• Meta Platforms, Inc., Facebook and Instagram, for advertising and conversion tracking through Meta Pixel. Meta is certified under the EU-US Data Privacy Framework.
• Snap Inc., Snapchat, for advertising and conversion tracking through Snapchat Pixel. Data may be transferred to the United States based on the European Commission’s Standard Contractual Clauses.
• LinkedIn Ireland Unlimited Company, for advertising and audience analysis through LinkedIn Insight Tag. LinkedIn is certified under the EU-US Data Privacy Framework.
• Leadinfo B.V., the Netherlands, for identifying visiting companies based on their IP address. Leadinfo acts as a data processor and processes data within the EU and EEA.
• Relevant IT suppliers and hosting providers that process data on our behalf as data processors.

We do not disclose your personal data to third parties for their own marketing purposes without your prior consent.

7. Transfers to third countries

Certain third parties, including Google, Meta and Snapchat, may process your personal data in the United States and other countries outside the EU and EEA.

Such transfers take place on the basis of:

• The EU-US Data Privacy Framework, for certified organisations
• The European Commission’s Standard Contractual Clauses, SCCs

You can read more about the relevant transfer mechanisms in Google’s and Meta’s respective privacy policies.

8. Your rights

As a data subject, you have the following rights under the GDPR:

Right of access, Article 15: You have the right to obtain confirmation as to whether we process personal data about you and, where applicable, access to that data.

Right to rectification, Article 16: You have the right to have inaccurate personal data about you corrected.

Right to erasure, Article 17: In certain circumstances, you have the right to have your personal data deleted.

Right to restriction of processing, Article 18: In certain circumstances, you have the right to restrict the processing of your personal data.

Right to data portability, Article 20: In certain circumstances, you have the right to receive your personal data in a structured, commonly used and machine-readable format.

Right to object, Article 21: You have the right to object to processing based on legitimate interests.

Right to withdraw consent, Article 7(3): Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

To exercise your rights, please contact us at jr@raneyconsulting.dk.

We will respond to your request within 30 days. In particularly complex cases, the response period may be extended by a further two months. You will be informed if an extension is required.

9. Complaints to the Danish Data Protection Agency

You have the right to lodge a complaint with the Danish Data Protection Agency if you believe that the processing of your personal data breaches applicable data protection legislation.

Danish Data Protection Agency
Carl Jacobsens Vej 35
2500 Valby
Denmark

Telephone: +45 33 19 32 00

Email: dt@datatilsynet.dk

Website: www.datatilsynet.dk

10. Changes to this Privacy Policy

This Privacy Policy was last updated on 11 June 2026.

We reserve the right to update the policy if material changes to our processing activities or applicable legislation make an update necessary.

Any changes will be published on this page together with the date of the latest revision.

We recommend reviewing this page regularly to stay informed.