Programmatic SEO scales your visibility
Programmatic SEO allows your business to target thousands of relevant searches through a structured, data-led approach.
Raney Consulting builds scalable landing page systems that expand organic reach without compromising content quality, user value or Google’s guidelines.
Programmatic SEO at Raney delivers quality at scale
Programmatic SEO uses data and automation to create large numbers of targeted landing pages around specific search intentions and long-tail queries within your market.
At Raney Consulting, we build programmatic SEO systems in Make. A structured dataset in Google Sheets automatically triggers the creation of hundreds of SEO-optimised pages in WordPress.
One template and one automated workflow provide full control over structure, content and quality. Every page is designed to follow Google’s E-E-A-T principles and provide genuine value to the user.
The result is more relevant traffic, broader organic reach and a scalable foundation for long-term growth.
Leading positions for commercially important searches
Nordic Weaving wanted to increase organic visibility and attract more relevant traffic to its online store.
A coordinated programme of technical SEO, content and category and product page optimisation secured better positions for searches related to bamboo and silk bedding.
The result was considerable growth in traffic, impressions and page-one keywords, alongside a more valuable organic foundation for the online store.
What does programmatic SEO include?
Programmatic SEO takes a combination of data handling, technical setup and content strategy to work properly.
Keyword and data analysis
We map the long-tail searches and patterns your company can dominate, and build the data structure that forms the foundation for your programmatic pages.
Technical setup
We set up the technical infrastructure on your CMS, WordPress or Shopify, and make sure the pages are generated correctly and can be crawled by Google.
Content templates
Strong content templates are the foundation of programmatic SEO. The pages have to deliver real value to the user and live up to Google's E-E-A-T principles in order to rank.
Automation and scaling
Once the setup and templates are in place, we scale production. Hundreds of targeted pages are published systematically and without compromising on quality.
Quality assurance
Programmatic SEO calls for continuous quality assurance. We monitor how the pages perform and adjust the templates as the results come in.
Ongoing optimisation
Search behaviour changes over time. We optimise your programmatic pages on an ongoing basis based on data, so your visibility grows consistently month after month.
Programmatic SEO is built for businesses with scaling ambitions
Programmatic SEO is particularly relevant for companies with large product catalogues, numerous locations or markets containing a high volume of valuable long-tail searches.
Would you like to know whether programmatic SEO fits your business model? Book a conversation with James for a practical assessment of the opportunity.
