Get an SEO audit conducted by specialists

Most websites have untapped potential. The question is where that potential lies and what it takes to realise it. Our SEO audit gives you the answer. We review your website from top to bottom, identify what is holding it back and provide a clear plan for improving its search engine rankings.

What is an SEO analysis?

An SEO analysis is a systematic review of a website that uncovers what is stopping it from ranking better in search engines like Google, and increasingly also in AI search systems such as ChatGPT, Perplexity and Google AI Overviews. The analysis typically looks at three layers: the technical foundation (can search engines crawl and index the site correctly), the content (does it cover the topics and keywords your audience actually searches for) and authority (how credible the site appears through links and mentions from other sources).

A good SEO analysis gives you more than a list of errors. It gives you a prioritised plan for which efforts will deliver the most impact first.

How to run a quick SEO check yourself

Want a sense of where your website stands before you go ahead with a full analysis? These four steps give you a quick, if surface-level, picture.

  • 1 Check your indexingSearch for "site:yourdomain.com" in Google to see how many of your pages are indexed at all.
  • 2 Check your speedUse Google PageSpeed Insights to see whether your site loads fast enough on mobile and desktop.
  • 3 Check your most important pagesDo your key landing pages have a clear headline that matches what the customer is searching for, and does the copy answer the question directly?
  • 4 Check your AI visibilitySearch for your most important topics in ChatGPT or Perplexity and see whether your company or your competitors get mentioned.

These four steps often only reveal the tip of the iceberg. A full SEO analysis digs into competitors, keyword opportunities and the content you are actually missing.

What do we review in an SEO analysis?

A thorough analysis covers every layer that together decides whether your website wins or loses in the search results.

Competitor analysis

We map out who you are competing with in the search results, what they are doing right and where you have the opportunity to take market share.

Technical SEO review

We identify technical errors and limitations that stop Google from crawling, understanding and indexing your website correctly.

Keyword and visibility analysis

We uncover which keywords you already rank for, which ones you should rank for and where the biggest growth potential sits.

Content analysis

We review your existing content and identify gaps, weak pages and opportunities to strengthen your relevance and authority.

Link profile and authority

We assess the strength of your link profile and identify whether a lack of external authority is holding your rankings back.

Prioritised action plan

You get more than a list of errors. You get a clear, prioritised plan for what needs doing and in which order it creates the most impact.

Who gets the most out of an SEO analysis?

An SEO analysis at Raney is relevant if you are growing your business and want to know exactly what is holding your website back. It is also the right first step if you are considering an SEO partnership and want a clear picture of your starting point before we build a strategy.

B2B companies Competing on complex searches with long decision processes, where visibility in both Google and AI answers decides whether you are considered at all.
Webshops and B2C Losing traffic to competitors on key product and category pages, and needing to see exactly where the potential lies.
Companies facing a strategy shift Considering an SEO or GEO partnership, and wanting an objective baseline to measure future progress against.

We typically work with ambitious B2B and B2C companies that take search visibility seriously and want a partner who understands the business behind the numbers.

Frequently asked questions about SEO analysis

What does an SEO analysis cost at Raney?

The price depends on the size and complexity of your website. Book a meeting to get a concrete quote tailored to your situation.

How long does an SEO analysis take?

A thorough SEO analysis typically takes 1-2 weeks from kickoff until you receive the prioritised action plan, depending on the scope of the website.

Can I do an SEO analysis myself?

You can get started on your own with a quick, surface-level check, see the steps above. A full analysis with competitor insight, keyword opportunities and a prioritised plan usually requires specialist knowledge and the right tools.

Do you also analyse my visibility in AI search?

AI visibility is available as an add-on. We offer SEO and GEO analysis as separate services, but most clients choose to include both, since visibility today rarely comes down to Google alone. Tell us what you need when you book a meeting, and we will put together the right analysis.

Get a free SEO audit and discover what you are missing out on.

An SEO audit from Raney is more than a checklist. It is a strategic review conducted by specialists who know what to look for and what their findings mean for your business. We examine more than just technical issues. We map out the full picture:

  1. Your visibility in search engines and AI search platforms such as ChatGPT, Perplexity and Gemini

  2. Your competitors’ strengths and weaknesses

  3. The content that still needs to be created

  4. The technical limitations holding you back

We analyse both SEO and GEO because visibility today is about more than Google alone. The result is a clear action plan that tells you exactly what needs to be done and in which order. The SEO audit forms the basis of the strategy we develop together afterwards.

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