SEO specialists
We help ambitious businesses attract more customers through strategic SEO that builds visibility in search engines and AI-generated results.
SEO der SEO that moves your business forward, not just your rankings
We build SEO strategies to generate sales, not simply to achieve rankings. SEO is about becoming the business your customers choose. We develop strategies based on real search behaviour and optimise every part of the journey, from technical structure to content that converts.
We create technically robust websites with sharp, commercially focused content that makes it easier for customers to choose your business. We measure the outcomes that matter: relevant traffic, qualified leads and conversions.
Leading the results in Google and AI search
We helped Rackbeat win market share within inventory management systems across the Norics.
Through a strategic approach to SEO and AI visibility, we have helped Rackbeat achieve leading positions within its category over several years.
Effective SEO across three markets
We helped Comforth grow by several hundred per cent and achieve top rankings for business-critical core search terms. The improved rankings also generated a significant increase in organic revenue.
The result was built through a strong partnership across the Scandinavian market.
Analysis and strategy
A strong SEO strategy begins with a thorough SEO analysis of your market, competitors and growth opportunities. The analysis enables us to develop a strategy that increases visibility while strengthening your wider business.
We examine the market, selected competitors and the search terms capable of generating relevant traffic and commercial value. We also identify technical bottlenecks and immediate opportunities for improvement.
Based on the findings, we create a tailored strategy anchored in your most important KPIs and closely connected to your other sales and marketing activities. We develop the strategy in close collaboration with your team because the strongest results come from working as one integrated unit.
Technical SEO
Solid technical SEO gives your website the foundation required to achieve visibility and growth across search engines.
When your website follows technical best practices, search engines can crawl, understand and index its pages correctly. A strong technical foundation supports better visibility across Google and AI search engines, helping turn rankings into commercial results.
We work systematically with areas including 404 errors, canonical tags, no-index directives, image optimisation, pagination and schema markup. The result is a strong, SEO-friendly website structure without technical barriers. The structure supports your wider SEO strategy and creates the foundation for measurable performance.
Content writing & On-page
Strong content and effective on-page optimisation are essential for building a visible website that converts.
We create helpful content that engages users, matches search intent and follows Google’s E-E-A-T principles. Every piece of content is developed with a clear focus on genuine value and measurable growth.
Our team produces blog articles, product copy, guides and landing pages with a defined strategic purpose.
We combine content production with targeted on-page optimisation across heading structures, meta tags, URLs, images and internal linking. The result is a website that can be found, understood and selected by Google, AI search engines and, most importantly, your customers.
Linkbuilding
High-quality links play an important role in building authority and achieving strong positions in Google and AI search. Through a strategic link building programme, we help your website move from basic visibility to competitive rankings. Our approach prioritises link quality, relevance and credibility over volume.
At Raney Consulting, we use targeted outreach to build a natural link profile that strengthens your website’s authority and supports sustainable growth.
Our work can include authoritative backlinks, guest contributions to relevant publications and local link building. The objective is to develop a strong and healthy link profile that delivers lasting results and positions your business as a recognised authority within its market.
Local SEO
Local SEO strengthens your visibility among customers in a specific geographical area. The discipline is particularly important for businesses that depend on relevant local traffic, enquiries, bookings or store visits.
Local SEO improves your organic visibility for location-based searches and attracts users with strong buying intent. Greater local visibility increases the likelihood of generating enquiries and sales.
Competition is also often lower for local searches than for nationwide terms, making local SEO a focused and efficient growth channel.
Programmatic SEO
Programmatic SEO makes it possible to scale your organic visibility significantly. Using a data-driven and automated approach, we create large numbers of targeted landing pages built around specific search intentions and long-tail searches.
The result is more relevant traffic, broader organic reach and sustained growth without compromising content quality or Google’s guidelines.
AI Search
Search behaviour is changing rapidly. ChatGPT, Google AI Overviews and Gemini increasingly provide the answers that customers would previously have found directly on a company website. More than 60% of searches now end without a click.
Raney Consulting is a GEO agency that treats generative engine optimisation as a natural extension of an effective SEO strategy.
Many of the activities that improve your position in Google also strengthen your visibility in ChatGPT, Perplexity and Gemini.
AI search also introduces additional requirements. These include covering the follow-up questions an AI system generates, keeping content up to date and building visibility on third-party platforms such as Reddit and YouTube. According to the source material for this page, these platforms currently account for almost half of all AI citations.
Let's have talk
Do you need support with your SEO strategy, or are you considering investing in a marketing agency?
Contact our Founder and CEO, James Raney, to discuss your upcoming project and the opportunities we can act on together.
Raney – Denmark’s most proactive marketing agency.
