An SEO strategy that moves your business forward
An SEO strategy should be built around your business, your customers and your competitive position. At Raney Consulting, we turn that understanding into a prioritised plan designed to increase visibility, generate relevant traffic and improve conversions over time.
A Raney SEO strategy is a working plan, not a report
Many agencies deliver an SEO strategy in a presentation that is quickly forgotten. At Raney Consulting, the strategy becomes an active framework that defines what we do, why each initiative matters and when it should be implemented.
We begin by understanding your business, objectives and most important KPIs. From there, we create a tailored roadmap and execute it with you, page by page and priority by priority. Technical SEO, content, link building and GEO optimisation operate as one connected programme.
You always know what we are working on and the commercial reason behind it. Performance is measured through the outcomes that matter, including organic traffic, leads and revenue.
Leading positions for commercially important searches
Nordic Weaving wanted to expand its organic visibility and attract more relevant traffic to its online store. A coordinated programme of technical SEO, content production and category and product page optimisation secured higher rankings for searches related to bamboo and silk bedding.
The result was considerable growth in traffic, impressions and page-one keywords, alongside a more valuable organic foundation for the online store.
A digital growth engine for Robotstøvsugeren
Robotstøvsugeren wanted to increase sales and create a more reliable digital growth engine.
By combining Google Ads and SEO within one setup, we expanded visibility across important category searches, attracted more commercially relevant traffic and generated growth without compromising profitability.
The collaboration produced substantial gains across both paid and organic traffic, improved rankings and a digital foundation that continues to perform month after month.
What does an SEO strategy at Raney include?
An effective SEO strategy is never just one thing. It is the interplay between a solid technical foundation, strong content and external authority.
Strategy and prioritisation
We map out your biggest growth opportunities and set a clear plan for what happens when, anchored in your business and your KPIs.
Technical SEO
We make sure your website is built to be found. From crawlability and page speed to schema markup and Core Web Vitals.
Content production and on-page
We produce and optimise content that matches search intent, strengthens your authority, pulls visitors to your site and turns them into customers.
Link building
We strengthen your website's authority through relevant and credible backlinks that signal to Google that you are a source worth ranking.
GEO and AI visibility
We optimise your presence in AI search engines like ChatGPT, Perplexity and Gemini, so you get found wherever your customer searches.
Ongoing optimisation and reporting
We measure, adjust and report continuously. You always know what is happening and what it means for your business.
How we build your SEO strategy
Raney Consulting begins by understanding your business, objectives and competitive landscape.
From there, we create a realistic and prioritised strategy designed to generate progress in both the short and long term.
Close collaboration keeps the work aligned with your commercial priorities throughout the process.
Performance is measured through organic traffic, leads and revenue rather than vanity metrics such as the number of blog articles published.
